Mid-Day Squares
Everything a Chocolate Bar Isn't, Everything a Protein Bar Wishes it Was. MDS is a functional chocolate bar designed to satisfy the mid-day hunger.
As the art director, I oversaw and executed a complete rebrand including logo, brand visuals and packaging design. As well as conceptualize and execute photo and video shoots.
#art direction
#BRAND STRATEGY
#packaging design
#graphic design
✶ ✶ ✶
RUN. DON'T WALK.
This is the only way to get to Sprouts if you want some Mid-Day Squares! So grab your running shoes (or not) and #RunDontWalk
Campaign video for the launch at all Sprouts locations.
🡐 Click on the image to watch
✶ ✶ ✶
JUST LANDED.
The goods have just landed.
Campaign video for the launch at all Central Markets locations.
🡐 Click on the image to watch
✶ ✶ ✶
MDS FOR ELLEN.
Every opportunity we get, we give it our all. It’s the MDS way. We have a shot at Dancing on @theellenshow.
Submission video for the Ellen show.
🡐 Click on the image to watch
✶ ✶ ✶ More campaigns ✶ ✶ ✶
