Mid-Day Squares

Everything a Chocolate Bar Isn't, Everything a Protein Bar Wishes it Was. MDS is a functional chocolate bar designed to satisfy the mid-day hunger. As the art director, I oversaw and executed a complete rebrand including logo, brand visuals and packaging design. As well as conceptualize and execute photo and video shoots.

BRAND IDENTITY ⎮ ART DIRECTION ⎮ PACKAGING DESIGN ⎮ SOCIAL MEDIA &MOTION GRAPHICS

Video Campaigns

RUN. DON'T WALK.

This is the only way to get to Sprouts if you want some Mid-Day Squares! So grab your running shoes (or not) and #RunDontWalk

Campaign video for the launch at all Sprouts locations.

🡐 Click on the image to watch

JUST LANDED.

The goods have just landed.

Campaign video for the launch at all Central Markets locations.

🡐 Click on the image to watch

MDS FOR ELLEN.

Every opportunity we get, we give it our all. It’s the MDS way. We have a shot at Dancing on @theellenshow.

Submission video for the Ellen show.

🡐 Click on the image to watch

HOLD YOU DOWN

SILENT DANCE PARTY

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