Mid-Day Squares
Everything a Chocolate Bar Isn't, Everything a Protein Bar Wishes it Was. MDS is a functional chocolate bar designed to satisfy the mid-day hunger. 
 
As the art director, I oversaw and executed a complete rebrand including logo, brand visuals and packaging design. As well as conceptualize and execute photo and video shoots. 


#art direction
#BRAND STRATEGY
#packaging design
#graphic design​​​​​​​
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RUN. DON'T WALK.
This is the only way to get to Sprouts if you want some Mid-Day Squares! So grab your running shoes (or not) and #RunDontWalk

Campaign video for the launch at all Sprouts locations. 

🡐 Click on the image to watch
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JUST LANDED. 
The goods have just landed.

Campaign video for the launch at all Central Markets locations. 

🡐 Click on the image to watch
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MDS FOR ELLEN. 
Every opportunity we get, we give it our all. It’s the MDS way. We have a shot at Dancing on @theellenshow.

Submission video for the Ellen show.

🡐 Click on the image to watch
✶ ✶ ✶  More campaigns  ✶ ✶ ✶​​​​​​​

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